Are There Google Business Profile Signals for Local SEO? At BrandDoneForYou, we help local businesses by collating information and news about an online presence and branding. Google takes into consideration several different factors when conducting local searches; three of the most crucial ones include your Business Profile, NAP information, and reviews. Your Business Profile includes your company name, address, phone number, and categories that help customers connect with you. You can also add photos and posts.