How to Optimize Blog Articles for Time and Deliverability? At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation. When writing, put yourself in the reader’s shoes. Think about their needs and how your writing will fulfill them to keep readers interested and engaged with your content. Doing this will keep readers coming back for more! Readers want their time spent reading your content to pay off. That means your writing must be engaging, including logical flow, clear language and conciseness – and be easy for mobile device readers. Finding an acceptable balance can be tricky; you don’t want to alienate your audience by talking down to them or using language they won’t understand, nor overexplain or bore them with details they don’t need. One way to find balance when writing to adults is treating them as adults: no slang, casual conversational tones and direct statements should all be avoided in favor of assertive but respectful language that addresses each reader directly and confidently in an assertive but respectful tone. This approach will make your audience feel at ease with what they read while also helping avoid appearing petulant or unwilling to accept responsibility for errors that might make readers dislike your message and close down its channel altogether. Likewise, avoid talking down directly at them by using words like “you”, as this can appear condescending and annoying to readers.
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